Speaker Information + Resources

Hey hey! I’m so excited to team up with you to pull off something that’s going to be absolutely incredible.

The Crochet Business Summit is a 5-day event that will help crochet business owners gain the confidence and knowledge needed to market their business in a way that grows ‘know, like, and trust’, drives traffic, and increases sales.

On this page, you’ll find all kinds of resources meant to make your life as a speaker as easy as possible and answer any questions you might have. If you run into a question I didn’t answer, email me at [email protected] or ask over in the Crochet Business Summit Speakers Facebook group.

As a speaker, you’ll also get free access to the Crochet Biz Power Pack!

Quick Access Links

How it'll all works

Let’s do a quick rundown of how the whole thing will work.

The event will run from June 3rd – 7th with 5 or 6 pre-recorded presentations running each day. These presentations will include a 3-minute introduction/interview, 25-30 minutes of content (with up to a 3-minute pitch for your free opt-in) and a live chatbox.

While the presentations themselves are pre-recorded, all speakers are asked to attend their presentation time live to interact with attendees in the chatbox. There is no video component, so attendance in pjs is recommended 😉

Along with the live presentations, there will be a Facebook group for attendees to hang out in, hold each other accountable, and ask all of us additional questions. If attendees have good questions while your presentation is going on, you’ll be able to go live in the Facebook group for a bit of an encore to answer those questions, connect with the attendees, and provide even more value.

The additional Facebook live is not required. Though, I think going live with attendees will be a great time and the attendees will love it!

Leading up to the summit, we’ll have two weeks of promotion. You’ll be provided with email swipe copy, social media swipe copy, and social media graphics to make it all easy! I’ll even have a suggested posting/sending schedule for you to make promo easy to outsource to a VA.

During the promotion phase, as the summit is running, and for two days after the summit is complete, we’ll also be promoting the All-access Pass and Crochet Biz Power Pack. The All-access Pass includes replays, transcripts and worksheets for all presentations while the Crochet Biz Power Pack will include those along with access to daily co-working sessions throughout the summit, a chance to win one of four 30-minute coaching call with me, 2 post-summit group coaching calls, and any additional bonuses our speakers might contribute.

These resources will provide immense value to our attendees, while making the work of promoting and creating a presentation worthwhile by allowing you to bring in affiliate commissions. Yay!

After the summit, I will offer my the Crochetpreneur® Business Academy, to attendees who have shown interest. You will earn a 25% commission on any sales from attendees you’ve referred, which will come to a payout of $99-175 per sale.

What I'll need from you

So this all sounds great, but what kind of work does it require of you? Let’s chat about it! My goal is to make this all as easy as humanly possible so we can all have a blast while providing great value and growing our businesses.

1. Basic Information

The first thing I’ll need is some very basic information from you so I can finish up our Registration page and Speakers page.

This information includes things like:

  • Name
  • Title
  • Bio
  • Square headshot

Once you give me the thumbs up that you’re in, I’ll send you a link where you can upload all this information easily.

2. Presentation Slot Scheduled

The next thing I’ll need is for you to schedule your presentation slot! Click here to see the list of times that are available and to schedule yours. (Slots are first-come first-served so if you have a tight schedule be sure to grab your spot right away)

While your presentation will be pre-recorded, you’ll still be required to be in the chat live during your 60-minute time slot to answer questions and connect with attendees. During this slot, once your presentation has had time to air, you’ll also be able to jump into the Facebook group for an encore and to answer any great questions that weren’t answered in your presentation.

3. Presentation

Next up is your presentation! This is a 25-30 minute pre-recorded presentation that is meant to be more friendly and casual than perfect and structured. We want our attendees to learn something great, while having fun in the process.

Please structure your content in a way that allows attendees to walk away feeling like they’ve really learned something, rather than a webinar format where they feel like they’re missing something that they need to buy from you.

With that being said, you have your choice of the following presentation formats:

  • Slides
  • No slides (just your gorgeous/handsome face)
  • A mixture of the two
  • Interview-style

If you’d like to go with the interview style presentation, schedule a time with me to do that here. You’ll still be responsible for editing if any is needed, but we’ll work together to come up with questions.

No matter what format you choose, we’ll need to schedule a small time slot to record our 3-minute introduction interview – just a few quick moments to say hi, introduce you to the attendees, and get a quick glimpse at your topic. Each presenter will need to schedule their introduction interview time here. (Unless their entire presentation is interview-style. In that case, we’ll take care of the intro when recording the entire presentation.)

You are free to use your presentation however you’d like in the future.

Your presentation should include great, actionable content. Here’s the suggested format:

  • Our quick, 3-minute intro-interview
  • An overview of your topic
  • Where people go wrong with your topic and tend to overcomplicate it
  • Teaching section
  • Specific action steps (with the goal of helping them market with confidence and increase sales)
  • Up to a 3-minute pitch of your free opt-in
  • Include questions for attendees to answer in the chat box throughout to boost engagement

Presentations are due by May 13, 2021.

Find a PDF download with all this info here

4. Power Pack Contribution

The Crochet Biz Power Pack will be a huge addition to the presentations we’re running. To make it even more valuable, I’m asking each of you to provide one crochet business-boosting resource to add. This includes things like:

  • eBooks
  • Workbooks
  • Courses (big or small)
  • 1-month memberships
  • Freebies

Note: I expect this to convert well so I do not recommend contributing any 1:1 offers.

It’s totally up to you to decide whether you’d like to create something new or provide something you already have. While this isn’t required, it’s highly encouraged that you participate.

Anyone who does contribute a premium resource (aka not something you’re giving away for free somewhere else) will get a 50% affiliate commission on sales, rather than 40%.

Information for these resources is due on May 13th. You’ll receive a questionnaire to fill out closer to that time to make passing the information to me nice and simple.

5. Promotion

The power of an online summit comes from a group of experts coming together for a single cause. The joint promotion that happens because of that is a huge benefit to everyone involved.

Because of that, everyone is encouraged to share on social media and to email their lists during the promotion period, starting on May 20th.

You’ll want to share using your affiliate link (which you can set up here) so you can get in on the 40% commission that will come from any All-Access Pass and Designer Power Pack sales (50% if you’ve contributed a premium bonus).

You’ll find swipe copy and graphics in the Resource Vault below.

6. Live Participation

And last comes participation during the week of the event. Since we’ll already have done the work of creating the presentations and extra resources, we’ll be able to sit back and relax for the most part!

All I ask is that you participate in the chat during your presentation slot and interact in the Facebook group throughout the week to help attendees stay excited and engaged.

While you are not required to attend the events of other speakers, it’s highly encouraged! We’ll be able to get some great discussions going about the topics being presented.

Affiliate Details

While summits are great for overall visibility and making new connections, a little extra income never hurts either, right?

That’s exactly why I’ve set up an affiliate program for the All-Access Pass and Crochet Biz Power Pack where you’ll receive a commission from all sales from traffic you refer to the event. Payouts will be made by June 15, 2021.

The commission structure is as follows:

  • 40% for all speakers
  • 50% for all speakers who include a premium bonus 

The pricing structure will be:

All-Access Pass 

  • $49 for 15 minutes after initial registration
  • $79 from May 20 – June 2
  • $99 from June 3 – June 9

Crochet Biz Power Pack

  • $79 for 15 minutes after initial registration
  • $139 May 20 – June 2
  • $179 June 3 – June 9

To make it as easy as possible for you to generate extra income, the Resource Vault includes things like email swipe copy, social media copy, and social share graphics. However, you’re more than welcome to write your own copy and even run your own Facebook ads. 

Just remember to use your affiliate link, which you can create or look up here.

As with all affiliate promotions, be sure to disclose that you’re an affiliate when sharing with your audience.

Resource Vault

Now for those resources I promised to make your life as easy as possible.

In this folder you’ll find the following resources:

  • Summit branding information (in case you’d like to show off that you’ve been featured on your website)
  • To do list with due dates so you can keep track of everything nice and easily
  • Email swipe copy and suggested send dates
  • Social media swipe copy and suggestion posting dates
  • Social media graphics
  • Slide templates (you’re free to create your own branded slides)

View the resources here.

And in case you don’t want to dig through a folder, here are direct links:

Current Action Steps

Phew, that was a lot to cover! You’re awesome for making it this far 🙂

For the sake of clarity, here are your current action steps:

Remember to grab your to do list and get things added to your calendar. Because if you’re like me, if it’s not in your calendar it doesn’t exist.

Important Dates

Here’s a roundup of our key dates:

  • Basic information: As soon as possible*
  • Presentation slot scheduled: As soon as possible*
  • Contract signed and returned: As soon as possible*
  • Crochet Biz Power Pack contribution information: April 19, 2021
  • Presentation: May 13, 2021
  • Promotion period: May 20 – June 2, 2021
  • Summit dates: June 3 – June 7, 2021
  • Bonus implementation day: June 8, 2021
  • All-Access Pass and Crochet Biz Power Pack carts close: June 9, 2021
  • Affiliate payouts: by June 15, 2023

*  Starred items must be returned by April 19, 2021 at the latest, but the sooner they are returned, the more smoothly the process will go…and smooth is good. 🙂

Something I missed? Email me at [email protected] or pop into the Facebook Group!