Your Host and Keynote Speaker

Pam Grice / Founder + Crochet Business Strategist

Level Up: 3 Things to Stop Doing Today that are Wasting Your Time and Costing You Money


Maker Mindset: Harness Your Superpower and Build a More Profitable Business

Hi! I’m Pam, founder of the Crochetpreneur® Business Academy. I’m a psychotherapist turned crochet designer and business coach with a passion for helping fiber artists experience the personal and financial freedom that comes from building a profitable business.


As a creative spirit who built a bustling business doing it exactly my way – with lots of coffee, lots of adventure, and lots of roller coasters – I want to help you do the same in a way that feels perfectly right for you.


I created this summit to help you identify and implement strategies that not only feel good but work well so you can grow your profits more efficiently and turn yarn into money with confidence, purpose, and impact.

Meet Your Speakers


Tamara Kelly / Designer, Author, Teacher

The Unforeseen Benefits of Paying It Forward

Moogly, the home of Tamara Kelly’s original crochet (and a few knit) designs, video tutorials, yearly Crochet Alongs, giveaways, yarn reviews, and more, is now over 10 years old! Tamara is also the author of Quick Crochet for the Home, a YouTube Creator with over 195,000 subscribers, and an online instructor for Michaels Community Classroom. Tamara is the current President of the Crochet Guild of America, and is scheduled to lead a Craftour to Ireland in Summer, 2022.


Claire Goodale / Designer

Running a Successful Blog Hop to Increase Your Profits

I’m Claire Goodale, the designer and blogger behind E’Claire Makery. I’ve been blogging for almost 4 years, and crocheting for 19. I love creating crochet colorwork designs and helping take the fear out of colorwork. When I’m not crocheting, you can find me spending time with my husband and my son, reading, playing video games, or cooking in the kitchen. 







Erin Toews / Owner, Designer, & Wearer of All the Hats 

Collaborative CALS – a Great Mix of Blog Hops and Community Building Between Designers and Makers

Erin is the owner, creator, & wearer-of-all-the-hats behind Juniper & Oakes. She is a wife, mom of two wild boys and one baby girl, nurse, crocheter, hiker, reader, & drinker of coffee or hot tea while doing any of those activities. Her mother taught her to crochet when she was just a kid, and has not put down her hook since! 

Erin designs home decor items like blankets, pillows, and wall hangings. This past winter her first collaborative CAL she hosted -the Nordic Winter C2C Afghan – went viral, and she has been collaborating with other designers on running their own collaborative CALS successfully. She’s joining us here at the Summit to discuss it with you now as well. 



Michelle Ferguson Crochet Pattern Designer

Six Time Saving Strategies to Increase Income

Michelle is a wife and mother who has been crocheting since 2011 and designing since 2014. She started with just an Etsy shop for selling finished items, and then moved to designing full time. She now has over 200 published crochet patterns. She designs modern and stylish garment and accessory patterns for the handmade wardrobe. She strives to help crocheters feel confident in both making and wearing their crocheted garments.




Tuula Kyrölä / Youtube creator, designer

Optimizing the YouTube Algorithm to Grow Your Crochet Tutorial Channel

After a long career as a digital media teacher, I decided to go full time in crochet several years ago. I originally planned to be mainly a blogger but the rapid growth of my YouTube channel made me decide to concentrate on it. I also create patterns as an indie designer as well as for a magazine. I especially love developing new small items like appliques. My former profession has helped make the technical aspects of the crochet business feel easy. I have a degree in textile design, mainly loom weaving. Mother of three, grandmother of five.











Evelyn Burttram / Designer & Creator, Pink Sheep Design

Side Hustle to Full Time: My Journey

Evelyn is a crochet designer, social media consultant & portrait photographer based just outside of Birmingham, AL. She founded Pink Sheep Design in 2014 with the goal of creating beautiful, custom, quality hand-crocheted products to sell at local craft shows. Over the years the brand has morphed and changed into a community and creative hub for crochet enthusiasts. Pink Sheep Design is now the go-to brand for beginner friendly & size-inclusive crochet patterns, fun & modern crochet themed merchandise and apparel, 3D printed crochet hooks & tools–all with a focus on bulky and super bulky yarn! According to Evelyn, the primary goals of Pink Sheep Design as a brand are to empower others creatively, spread kindness, hope and positivity, and create and foster an inclusive community for ALL creative people!




Alysha Littlejohn / Littlejohn’s Yarn

Monetizing YouTube Beyond Ads: Underutilized Strategies You Can Start Today

I began my loving relationship with crochet at age 7 with memories of sitting at the foot of my grandmother’s “lazy boy” learning to hold a hook. Now I’m blessed to teach others. Littlejohn’s yarn has become a pillar in the crochet community, offering tons of free crochet patterns. I received my YouTube Silver award for surpassing 100,000 subscribers in the fall of 2020. My channel now has more than 15 million views.





Edie Eckman / Teacher, Designer, Technical Editor, Author

10 Tips for Writing Better Crochet Patterns

Edie Eckman is a popular teacher, author, designer, blogger and editor. She is the author of a number of best-selling crochet titles including The Crochet Answer Book, Around the Corner Crochet Borders, and Every Which Way Crochet Borders. Her comfortable and encouraging teaching style empowers students to gain the skills they need to confidently and enthusiastically take on any crocheting challenge. Her mission is to make pattern instructions and techniques as clear as possible to the greatest number of crocheters possible. Find her at www.edieeckman.com.





Karen Viloria-Miguel / Hand Maker Business Consultant

Scale Your Handmade Business to Success

Karen is the owner and founder of luxury crochet accessories brand Canada Bliss® Ltd. Karen transformed her corporate HR and Marketing career into a successful luxury crochet hats & accessories company. Her handmade creations are worn by Hollywood celebrities and talents from around the globe and have been featured on TV, radio and print. She shares entrepreneurial and handmade marketing strategies on her YouTube channel and her Handmade Sales Success Academy™, Karen V Miguel as well as offers her luxury products online and retail boutiques.    


Kati Brown / Crochet Pattern Designer

Optimize Your Message to Create A Loyal Fandom

Kati is the designer behind Hooked by Kati. With thousands of patterns sold around the world, Kati prides herself in creating innovative, easy-to-follow stuffed animal patterns. She has designed for several publications, including Crochet!, Crochet World, Simply Crochet, and I Like Crochet. Kati finds her inspiration in science fiction, video games, and numerous visits to the zoo — all passions she shares with her husband and two boys.   


Kristine Mullen / Tech Editor & Designer

Becoming a Tech Editor

Kristine Mullen is the designer and tech editor behind Ambassador Crochet. She has published over 200 designs which have been featured in magazines and on yarn websites, as well as self-published designs that are featured in her pattern shops and on her blog. She works as a tech editor and proofreader for publishers as well as indie designers. Kristine also teaches pattern writing, as well as Tunisian crochet, to help expand crocheters skills.       




Sarah Korth / Designer, Teacher

How to help Yourself and Others take Your Crochet Business Seriously

Sarah comes from a long line of chronic craft collectors, all of them loving to try out every new craft they find! While Sarah loves all kinds of crafts, she had found her calling blending her love of teaching and pattern design. As a natural teacher and creative, Sarah loves helping other crafters find joy and confidence through her patterns, blog and YouTube channel. Every one of her designs is a tool to teach new skills through precise instructions, clear photos, and video tutorials. Sarah’s designs have been featured in WeCrochet Magazine, Happily Hooked Magazine and KnitCrate boxes.











Hally Brooke / Founder & CEO 

Self Care for Mompreuners–learning to nourish you self while growing a thriving business.

Hally Brooke is the Founder & CEO of Live Nourished, she is a Certified Functional Medicine Nutrition Counselor, Nationally Board Certified Health & Wellness Coach, Fox 21 Fitness & Nutrition Expert, and fierce industry advocate.  What started as pure personal training has morphed over the years into a full wellness and nutrition practice. 

Hally has learned from years of education and experience working with clients that simply doing squats isn’t going to cut it when it comes to being fully well. From that experience, she has built a thriving Functional Medicine Coaching practice that works with clients in ALL the key areas of wellness including movement, nutrition, mindset, resilience, relationships, and self-care.

Her life mission is to encourage, empower and free women by teaching healing. Whether as clients, through
speaking events, or personally with the people she encounters, she lives this mission day











Nicole Riley / Designer, Author, Speaker, and Teacher

Work Smarter Not Harder with Short Videos

Nicole Riley is the founder and CEO of Nicki’s Homemade Crafts. She is known throughout the crochet world for her simple, easy-to-understand crochet teaching techniques that are a favorite among crochet makers and designers. With over 122K followers on Facebook, she has become very popular for her many viral videos, even on Youtube, Instagram, Pinterest, and TikTok. She has worked with well-known yarn companies such as Lion Brand, WeCrochet, Furls Crochet, and Premier Yarns just to name a few. She has published 12 ebooks and 2 very popular crochet courses. She is also well-known for her ever-popular crochet membership known as The Crochet Club which helps crocheters looking to take their skills to the next level. Many designers know her as the “Bundle Queen” due to the growing popularity of her monthly crochet pattern bundle where she features crochet designers and their patterns from around the world since early 2020, helping designers to grow their business and monetize their creations.    


Chantal Miyagishima / Designer

Work/Life Balance: Setting boundaries in your business 

Chantal is the purple-haired, potty-mouth knitwear designer behind Knitatude. Alongside creating beginner friendly, size inclusive knits that fit, she’s passionate about helping small business owners thrive and succeed. With a full-time position in digital advertising and marketing, she’s found a way to weave her 9-5 skills and responsibilities together with her knitting biz.      



Teri Houghton / CEO, Houghton LLC

How to Become a VA

Teri Houghton is a small business owner herself who has honed her skills over the years, both personally and professionally, as she comes alongside clients in their business, builds a foundation of trust and support, and helps them to grow professionally all while raising her family of six.  She strategically helps business owners come up with strategies and systems for their business while at the same time providing VA services to help clients achieve their goals in their businesses.








Faaryn Treanor / Crochet Designer

Customer Service: How to minimize and deal with CS issues

Learning from her mom in her pre-teen years how to crochet as a boredom-busting activity, Faaryn never would have imagined that crochet would end up becoming a permanent creative outlet turned business many years later. She started Owl B. Hooked in 2014, and published her first pattern in 2018. Today, Owl B. Hooked strives to create simple, modern and quality filet crochet blanket pattern designs for both novice and expert crocheters alike to enjoy. 

When she is not designing, crocheting, or completing other behind the scenes tasks for OBH, she can be found raising her two very active and inquisitive boys, jumping from behind doors to scare the bejeezus out of her husband, or snuggled up on the couch binge-watching Netflix with her two hairless cats.





Nancy Smyth / Handmade Business Bookkeeping Coach

Own Your Bookkeeping (So, It Doesn’t OWN YOU!)

As a career bookkeeper & handmade business owner, my goal is to help handmade, creative & craft business owners learn to handle their bookkeeping with confidence – one step at a time.
If you’ve been doing a lot of “Google-ing” about how to handle your bookkeeping only to find a whole bunch of STUFF that was outdated, contained too many confusing terms, or just wasn’t what YOU were looking for – I can help!










Deltra Perryman / Custom Crochet Designer

“Getting your makes on the Runway” Navigating your first fashion show. 

New York native Deltra Perryman started crocheting when she was 8 years old and it was a hobby for many years. After attending school for business management and building several successful businesses she decided to turn her passion for crochet from a hobby to a business.

Deltra also known as “CrochetBoss is the CEO and head crochet Designer at Crochet Creations4U and Crochet BossWear a handmade custom crochet company. Her designs can be found online and in boutiques.  Deltra decided to launch a crochet bridal line which debuted at the TRose International Bridal Fashion Show in 2017.

In 2018 Deltra created Crochet for Profit a Mastermind Group on Facebook to help educate, coach and mentor crochet crafters that wanted to learn how to create a business. The group has many success stories and continues to bring valuable information to the members.



Courtney Whitehead / Designer

The Importance of Offline Relationships for the Creative Online Entrepreneur

In 2011, Creations by Courtney started by offering custom order items, and transitioned to offering digital patterns in 2017. Courtney enjoys creating size-inclusive women’s garment patterns,  and accessory patterns for all ages and the home. Additionally, she enjoys connecting with the fiber community by hosting online hangouts, and teaching stitches and techniques to simplify one’s crochet projects. When not designing, Courtney is offering therapy in her online private practice, and spending time with her husband, three kids, parents, siblings and nephews.  





Allison Ham / Content Creator

How to Grow a Profitable Crochet Vlog Channel

Looped by Alli is a crocheted clothing and accessory brand that focuses on bringing colours and patterns together. It is based in Vancouver, BC, and was started by Alli Nicole, a student studying film in University. Alli started crocheting in May 2020 and has never stopped since. She is passionate about anything that has to do with creating, which is why she is so dedicated to her hobby of crocheting that she decided to create a business selling her creations. Alli’s creations are a reflection of herself, and she strives to push the limits of her imagination and create pieces of art that people are proud to wear. 


Fatima Nasir/Indie yarn dyer, crocheter, pattern tester

Basics of yarn dyeing

I’m Fatima, dyer behind Aquarius Make.  I started selling hand dyed yarn in 2019 and have been crocheting for 6+ years.  I’m a small batch yarn dyer from my little kitchen. I try to get my inspiration from anything around . When I’m not dyeing yarn I like to learn other crafts to keep myself busy. I enjoy working with polymer clay and resin as a hobby.