Meet Your Host

Pam Grice / Founder & Crochet Business Coach

Your Host + Emails Beyond the Sales: Content Strategies to Connect with Your People

Hi! I’m Pam, founder of the Crochetpreneur® Business Academy. I’m a retired psychotherapist turned crochet designer and business coach with a passion for helping crocheters experience the personal and financial freedom that comes from building a profitable business that fits their own unique vision and personality.


As a creative spirit who built a bustling business doing it exactly my way – with lots of coffee, lots of adventure, and lots of literal and figurative roller coasters – I want to help you do the same in a way that feels perfectly right for you.


I created this summit to help you identify and implement marketing strategies that not only feel natural but work well so you can grow your profits more efficiently and turn yarn into money…with confidence, purpose, and impact.

Meet Your Speakers

Kim Anderson / Author & Blogging Coach

Put the Hook Down: How a Niche Blog Can Help You Scale Your Crochet Business Passively

Kim Anderson has been blogging at Thrifty Little Mom since 2013. She is the author of the traditionally published book: Live, Save, Spend, Repeat: The Life You Want with the Money You Have. When she’s not blogging about organized chaos survival, she equips entrepreneurs to focus, plan, and understand how to create passive income with a blog-based business model.

Alysha Littlejohn / Crochet Designer, Author, Blogger, & YouTuber

How to Run a Successful Video Podcast

Alysha Littlejohn is the heart & hands behind Littlejohn’s Yarn. She began her loving relationship with crochet at age 7 and has never looked back. Trained as a counselor, she is a natural teacher. With over 30 years of crochet experience combined with her social media knowledge, Alysha has successfully turned her hobby into her career.

Sarah Ruane / Crochet Designer & Blogger

Creating Multi-purpose Content with Jumprope

Sarah is the designer and blogger behind Ned & Mimi. She loves to design modern crochet patterns that inspire newer crocheters to level up their skills. When she is not squeezing in just one more minute of crochet time, Sarah can be found enjoying time with her 3 children or working in her day job as a software developer. One of her favorite things about crochet design is that it gives her the opportunity to combine her creativity with her logical, number-loving side.

Jennifer Priest / Pinterest Strategies

How to Fill Your Funnel with Pinterest

Jennifer Priest is a prominent digital marketing strategist and educator specializing in generating massive traffic with Pinterest. Through her program SMART Pin Pro™, Jennifer helps businesses develop a dynamic Pinterest strategy unique to their needs, that sends consistent traffic to their online properties. Jennifer’s experience as an Etsy shop owner, online course creator, blogger, influencer, and social media manager give her a unique understanding of the challenges of running and marketing a digital biz, which she brings to her work with bloggers and online businesses alike.

Sedruola Maruska / Social Justice Consultant & Coach

Inclusive Marketing Strategies for Crochet Business Owners

Sedruola Maruska is a social justice, equity, inclusion and diversity consultant and coach, host of the Diversity Dish podcast, speaker and aspiring author. She’s a graduate of Andrews University with a BA in Graphic Arts, a former Conversational English teacher, Corporate Trainer, and Executive Assistant. Her passion is helping individuals in business cultivate cultures of equity and inclusion, so they attract the diverse partnerships they desire. 

Michelle Ferguson / Crochet Designer, Blogger, Podcaster

Growing Your Crochet Business with Multiple Streams of Income

Michelle is the crochet designer behind Two Brothers Blankets. She specializes in crochet patterns for a modern and stylish handmade wardrobe. She has been designing and blogging for 8 years now. Her latest venture is a crochet podcast on YouTube sharing her knowledge about crocheting garments and other crochet related topics! When she is not working on her business or crocheting, Michelle enjoys homeschooling her two sons, reading a good book, or going to the beach.

Courtney Whitehead / Designer & Licensed Psychologist

Become a Confident #CrochetBoss

Courtney is the design maker and curator for Creations By Courtney, your destination for size-inclusive crochet garments and accessories. You will also find techniques within patterns and tutorials to increase one’s skill and reduce seaming. When not designing or hanging out with crochet friends via video chat, Courtney is a wife and mom of 3. She is also a licensed psychologist in Georgia and North Carolina in an online solo private practice.

Christine Naugle / Owner & Designer

The Benefits of Hosting a Successful Crochet Along

Christine is the owner and designer at Sweet Potato 3. She has been designing for 8+ years, has 5 published books and over 200 pattern designs in her shops and website. Her passion is creating innovative designs that teach new techniques and skills in such a way that it helps crocheters foster confidence with their finished projects. Christine looks forward to sharing a fun and engaging way to gain followers and build relationships through hosting a successful Crochet Along.

Tamara Kelly / Designer

Grow Your Business with Collaborations

Tamara Kelly is the designer and creative mind behind Moogly! Moogly is world-famous for fresh, modern, and approachable crochet designs – as well as a little knitting and crafting here and there. Tamara is also the author of Quick Crochet for the Home, and has designed for several crochet magazines. On Moogly, you’ll find several new free patterns every month, top quality video tutorials, giveaways, and more. There’s a new post almost every weekday, and a free newsletter on Saturdays too, full of special extras!

Julia Anastasi / Small Business Coach

Grow and Scale Your Handmade Business Through Packaging

Northern Loop Knitwear is a creative small business education brand created by coach Julia Anastasi. Prior to transitioning to coaching, she spent 7+ years in the maker space launching multiple best selling Etsy shops. These experiences helped her realize the need and desire to show others how they could do the same!

Vincent Green-Hite / Crochet Artist & Blogger

Grow Your Reach with TikTok

Vincent Green-Hite is a self-proclaimed Yarn Punk and Crochet Artist based out of Portland, Oregon. He is well-versed in crochet designs but puts most of his emphasis on Amigurumi – his aesthetic is Kawaii Metal! He has been crocheting for 5 years and you can find his designs in his shops along with his blog. He has had the privilege of appearing in publications, a mini-series, a national commercial, and the opportunity to work with companies / brands. You can find him all over social media as he continues to grow his communities!

Deltra Perryman / CEO & Crochet Designer

Owning Your Unique Selling Position

New York native Deltra Perryman has been crocheting since she was 8. After attending school for business management and building several successful businesses, she decided to turn her passion for crochet from a hobby to a business.

Deltra is the CEO and head crochet Designer at Crochet Creations4U a handmade custom crochet company. Her designs can be found online and in boutiques. She decided to launch a crochet bridal line which debuted at the TRose International Bridal Fashion Show in 2017. 

In 2018, Deltra created Crochet for Profit a Mastermind Group on Facebook to help educate, coach and mentor crochet crafters that wanted to learn how to create a business. The group has many success stories and continues to bring valuable information to the members. 

Deltra Perryman expects to become a leader in handmade fashion design and continue to create opportunities to showcase her talents as well as up and coming designers.

Chantal Miyagishima / Designer

Pricing Your Knits: Are You Selling Yourself Short?

Chantal is the purple-haired, potty-mouth designer behind Knitatude. From selling at markets, to diving into designing, she’s got a knack for empowering makers to charge what they’re worth, has chops in the marketing and advertising industry and simply put – loves to help others make money. With a cheeky, fun, but no-nonsense attitude, Chantal is here to help.

Karen Viloria-Miguel / Designer & Founder, YouTube Creator & Handmade Business Strategist

Harnessing the Power of Marketing & Promotion for Your Crochet Product

Karen Viloria-Miguel is the owner and founder of luxury crochet accessories brand Canada Bliss Ltd. Karen transformed her corporate HR and Marketing career into a successful luxury crochet hats & accessories company. Her handmade creations are worn by Hollywood celebrities including RuPaul, Whoopi Goldberg, Viola Davis, Alan Cummings and more, from around the world and have been featured on TV, radio and print. She shares entrepreneurial and handmade marketing strategies on her YouTube channel, Karen V Miguel as well as offers her crochet and handmade products online and retail boutiques.

Kjersten Halvorsen / Soulcare Provider, Creator & Collaborator

Soulcare Moment: Finding a Voice for Your Authentic Self

Kjersten Halvorsen offers soul care and personal ministry in beautiful Colorado Springs, Colorado. As founder of Artistic SoulCare LLC, she is passionate about coming alongside those on a journey and partnering with God for healing, freedom, and wholeness. Kjersten holds a Master of Arts in Counseling from Colorado Christian University and a Certificate of Spiritual Direction from New Way Ministries, but her work as a cultivator, creator, and collaborator is birthed from the path she has and continues to walk. Kjersten believes that each of us carries a unique essence, hand-crafted by and reflecting the heart of God. This essence is waiting to be discovered and unleashed as you come into the fullness of your design!

Mary Beth Temple / Author, Designer, Teacher, Videographer

Book Publishing 101: An Overview of Traditional and Independent Book Publishing

Mary Beth Temple is a long time designer of knit, crochet and sewing patterns, and lover of any other type of craft that comes across her path! She can often be found crafting by the beach near her home in Wilmington, North Carolina, and makes no guarantees that there won’t be sand in her samples.

With more than a dozen books to her name, Mary Beth is a prolific designer whose independent work can be found under her brand name Hooked for Life.

You can check out her doings on her blog, below, and from there visit her various social media outlets. Mary Beth is particularly fond of making videos for her blog and her YouTube channel, HookedforLifewithMaryBethTemple.

Sierra Fontaine / Virtual Assistant & Crochet Designer

VA: Hiring Help to Grow Your Business

Sierra is the virtual assistant behind The Makers Office. You might also know her as the crocheter behind “Sierra’s Crafty Creations” as well! She has been a crafter for over 5 years and a virtual assistant for large corporate businesses for four. She decided to put her two passions together and created The Makers Office with all her fellow makers in mind. She wanted to help crocheters and knitters build their crafty businesses by taking computer work off their hands to give them more time to get back to what they enjoy the most- making!

Valerie Guerrero / Founder

Get Your Makes into the Hands and onto the Heads of Celebrities

Highly accomplished and seasoned entertainment professional specializing in television/film product placement of women-owned handcrafted artisan goods on over 75 popular television shows and movies including Scandal, Law & Order: SVU, Empire, and How To Get Away With Murder, to name a few.

Kristine Mullen / Tech Editor and Designer

Marketable Patterns: Ensuring Your Pattern is the Best it can Be

Kristine Mullen is the designer and tech editor behind Ambassador Crochet. She began designing crochet patterns in 2007 and has now published almost 200 patterns. Her designs have been featured in magazines and on yarn websites, as well as self-published patterns in her pattern shop. She is a tech editor and proofreader with both indie designers as well as publishers. Kristine is a homeschooling mom of 6 children (and 2 grandchildren) and lives on a little lake in CT with her family.

Kati Brown / Designer

How To Turn Free Patterns Into Sales

Kati is the designer behind Hooked by Kati. With thousands of patterns sold around the world, Kati prides herself in creating innovative, easy-to-follow amigurumi patterns. She has designed for several publications, including Crochet!, Crochet World, Simply Crochet, and I Like Crochet. Kati finds her inspiration in science fiction, video games, and numerous visits to the zoo — all passions she shares with her husband and two boys.

Patricia Sitler / Owner

How to Reel in Your Customers on Instagram

Patty co-owns CroChic Styles® with her husband, Paul. They specialize in handcrafting full resin handmade crochet hooks. She’s been crocheting since she was 8 years old and pursued a crochet business in 2019. Her husband needed a hobby, and he learned how to make crochet hooks for her that are now shared with the fiber arts community.

Karen Bemmes / Personality Coach, Author, Blogger and Podcaster

Use Your Personality to Create a Business You Love

Helping entrepreneurial women is a passion and a calling for Karen. Her blogging website, Moving Toward Better helps women with their home and hearth. Her KE Bemmes Consulting website and Moving Toward Better Podcast help women entrepreneurs understand themselves and others better so they can have the best business possible while still having a great home life too.

Gregory Stitch / Designer and Educator

Marketing Your High-end Fashions

Gregory Stitch is a self taught crochet fashion designer. He has been published in more than five national and international magazines and books. He is also the founder of the Gregorian Academy, an online academy that teaches crochet and crochet Garment Construction.

Melissa Fisher / Designer

Becoming the Face of Your Brand

Melissa is the designer behind Woods and Wool, which is a brand that offers modern crochet designs, made with intention. She is a wife, maker, and lover of the outdoors. As a designer, maker, and human, Melissa’s goal is the same: to inspire, spread positivity, and share the joy of creating with others.

Kara Fidd / Owner and Designer

How to Create an Opt-in Using Canva

Kara is the owner of Simplifying DIY Design and has been certified in graphic design for over 10 years. She is a full time blogger that specializes in combining her knowledge of graphic design with online marketing to create better social media graphics, lead magnets, and digital products that are currently helping over 15k bloggers grow their online businesses.

Templates are her JAM and her passion is to create design tools and systems that can be used to implement your way to success in your digital business!

Marie Segares / Proprietress, Underground Crafter

Introduction to Teaching Crochet Online

Marie Segares is a crochet and knitting teacher, designer, and blogger who shares her crochet, knitting, and crafts patterns and tutorials on the Underground Crafter blog. Her designs have been published in magazines and books and by yarn companies and subscription boxes. Marie has taught crochet classes for over a decade, including private lessons and courses through adult education programs, museums, fiber festivals, craft stores, and libraries. She hosted the Creative Yarn Entrepreneur Show podcast for two years and over 70 episodes and is the author of Design It, Promote It, Sell It: Online Marketing for Your Crochet and Knit Patterns. Marie has presented creative business workshops for #WeAllGrow Summit by Latina Bloggers Connect, B&H Photo Event Space, BlogHer, Craft Yarn Council, Creativation, Crochet Guild of America, and Snap Conference. She lives in New York City with her partner and two cats.

Lee Sartori / Author and Designer

Growing Your Community

Lee Sartori is the crochet designer behind CoCo Crochet Lee. Author of two books, you can find both ‘A Modern Guide to Textured Crochet’, as well as ‘Harry Potter Crochet Wizardry’ available in 2021. She can be seen as a guest host on the popular PBS/CreateTV Show Knit and Crochet Now, as well as a cast member of Annie’s Creative Studio where she demonstrates fun crochet skills and patterns. Lee’s passion is designing modern, wearable garments, and adorable amigurumi. Lee lives in Ontario, Canada with her two children Emma-Noël and Conan, her amazing husband Sean, and her adorable bunny Neville Longbottom. You can find her work on her blog and on social media, where she posts fun, and whimsical takes on crochet.

Adrienne Dyer / Brand Storyteller

Micro Story Magic: How To Whip Up A Year’s Worth Of Content Faster Than You Can Crochet

The right words can take your brand from wallflower to award-winning bloom. From my seaside studio in Sidney, British Columbia, I write website content, non-fiction books and marketing collateral for creative entrepreneurs, using the storytelling techniques I learned as a journalist. I take the story you want to tell but don’t know how–who you are, what you do, and how your clients can work with you–out of your head and into the world. How did I discover this passion? Well, once upon a time, I was an aspiring novelist-turned magazine journalist, who discovered my love for blending story with marketing. Above all, I love to help entrepreneurs shine. If I can help grow your business with my writing and my ideas, I’ve accomplished what I set out to do.

Dani Marie / Stained Glass Artist & Magazine Founder

How to Advertise Your Product Based Business Online

Dani is the founder of the Handmade Seller magazine and a long-time entrepreneur who has recently launched her second career as a stained glass artist. She specializes in social media marketing, paid ads, content marketing, and product development.